Plain language training crosses the Atlantic

Client

The Economist is a weekly newspaper offering authoritative insight and opinion on international news, politics, business, finance, science, and technology. Following the lead of its famous 19th-century editor Walter Bagehot, the newspaper still believes in plain language and putting things “in the most direct and picturesque manner.”

Economist_COVERS-270x202_NEWCommunication challenge

The Economist wanted its marketing materials and other external communications to reflect the values that typify the writing style of its journalists. The newspaper decided to provide relevant staff with writing training.

Copywriting training solution

Richard, Director of RichWords, joined forces with two other writer-trainers to deliver an intensive one-day course to different groups of employees. When the course generated positive feedback, the newspaper extended the training to even more members of staff, including several teams in its New York offices.

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