Case studies

Plain language training crosses the Atlantic

Client The Economist is a weekly newspaper offering authoritative insight and opinion on international news, politics, business, finance, science, and technology. Following the lead of its famous 19th-century editor Walter Bagehot, the newspaper still believes in plain language and putting things “in the most direct and picturesque manner.” Communication challenge The Economist wanted its marketing

Structuring and copy-editing, ready for publication

Client The Chartered Institute of Building (CIOB) is the world’s largest professional body for the construction industry. Its members work around the globe to develop, conserve, and improve the built environment. Communication challenge The CIOB wanted to publish a book about Institute members, past and present, responsible for famous buildings around the world. Comprising profiles

Capturing stylish innovation, in just a few words

Client Sony is a consumer electronics company with well-known brands in games, movies, music, and information technology. The company’s computer division produces and markets a range of PCs under the VAIO name. Communication challenge Sony Information Technology Europe needed a copywriter to establish the tone of voice for the pan-European launch of the VAIO PC


Magical copy, for Dell

Client Dell provides customers with technology products and services that help them do more – at home, work, school, and everywhere else in their world. Communication challenge When Dell decided to create a customer support service, it approached IT communications agency Wilson Miller for help. The challenge involved moving people away from their preconceptions of

Selling Sony computers, on computers

Client Sony is a consumer electronics company with well-known brands in games, movies, music, and information technology. The company’s computer division produces and markets a range of PCs under the VAIO name. Communication challenge Sony Information Technology Europe wanted to sell its VAIO PC products and accessories online, as well as through established retail channels.

Setting the tone, for DJs everywhere

Client Pioneer develops and manufactures hi-tech entertainment products for the home and car – and nightclub, thanks to its DJ division. Pioneer DJ caters for the professional and “bedroom DJ” markets. Communication challenge Pioneer DJ wanted to create online copy, plus a series of brochures, that captured the imagination of its young, image-conscious and tech-savvy


Corporate brochure establishes company’s DNA

Client Hart Solutions offers consultancy and project management services, and training development programmes, to a range of clients. Communication challenge When preparing to launch her new company, Susan Hart needed help in perfecting the marketing messages, and in producing a corporate brochure that summarised all of the services on offer. Copywriting solution Richard, Director of

TOP