The Institute of Practitioners in Advertising (IPA) has come up with a typically creative way to assess a person’s aptitude for working in the advertising and communication industries. Successful people in these sectors tend to have a skill known as Diagonal Thinking: they’re able to shift effortlessly between logical, rational thinking and creative or lateral thinking.
Naturally, this is a useful talent for the creative types (designers and copywriters) working in advertising and communication, but also applies to the account handlers, media buyers, financial experts and so on. Anywhere, in fact, where new ideas and approaches are needed.
So if you’ve got about an hour to spare and want to find out if you’re a diagonal thinker or not, work your way through the timed self-assessment test. It’s a really interesting exercise – and you get a score at the end too, for both linear (logical) thinking and lateral (creative) thinking.
P.S. I managed to score “High” in both categories, so I guess I am a diagonal thinker!
- Published in Uncategorized
Words, Writing & Marketing
I’m a professional copywriter, which means that I create the words that companies use on their websites, in their ads, in their brochures… and every other type of communication. Not surprisingly then, I’m a lover of words and writing. And since I help firms to promote their products and services, I also keep an eye on the latest marketing news.
Books, Films, Music & Sport
These are just some of the things that entertain and inform me, and help inspire me too. So future blogs may well include my thoughts on the latest Ian McKewan novel, Sam Mendes movie or Death Cab for Cutie album… plus a lot of other great artists in their chosen field.
Business & Current Affairs
I enjoy getting info on politics and government, both here and abroad, and often use the Beeb as my starting point.
OK, enough of the content lists. I’ll be back with some more thoughts later.
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